News release

JLL advises KSL Capital Partners on Eden Hotels acquisition in the Netherlands

JLL’s Hotels and Hospitality team advises on the acquisition of hotel group

December 23, 2021

Amsterdam, 23 December 2021 – JLL has advised KSL Capital Partners, a private equity firm specialising in travel and leisure enterprises, on its affiliate’s acquisition of a majority stake in Eden Hotels in the Netherlands.

The Dutch hotel group, which underlines each hotel's unique and individual character, has been built up by the Dijkstra family close to 75 years. Eden Hotels own and operate 14 hotels with approximately 2,000 rooms across predominantly Amsterdam and other major Dutch cities, including the renowned Hard Rock Hotel Amsterdam American and the 400-key Eden Hotel Amsterdam.

JLL acted as commercial advisor to KSL and advised on the underwriting and pricing of the group's real estate and hotel business.

KSL will continue to support the Eden team with its international hospitality experience and financial resources with the combined ambition to expand the group across the Netherlands and Europe.

Jurrian Dompeling, Senior Vice President of EMEA Hotels & Hospitality Capital Markets, JLL said: “We are delighted to have advised KSL in this off-market transaction, which represents one of the most important hotel deals to date in the Dutch market. This significant transaction is part of an ongoing momentum of recent M&A activity in the European hotel space. We look forward to working with the teams over the coming years to help them grow and scale this strategic investment opportunity.’’

Will Duffey, Head of EMEA Hotels & Hospitality Capital Markets, JLL adds: “Eden is a compelling investment opportunity of well-located quality assets combined with a strong operating platform. We are pleased to have assisted KSL in this significant deal which marks a strategic step into the Dutch market and will enable the team to source and pursue new opportunities across Europe.’’

About JLL

JLL (NYSE: JLL) is a leading professional services firm that specializes in real estate and investment management. JLL shapes the future of real estate for a better world by using the most advanced technology to create rewarding opportunities, amazing spaces and sustainable real estate solutions for our clients, our people and our communities. JLL is a Fortune 500 company with annual revenue of $16.6 billion in 2020, operations in over 80 countries and a global workforce of more than 95,000 as of September 30, 2021. JLL is the brand name, and a registered trademark, of Jones Lang LaSalle Incorporated. For further information, visit

About JLL Hotels & Hospitality Group

JLL’s Hotels & Hospitality Group has completed more transactions than any other hotels and hospitality real estate advisor over the last five years, totaling $83 billion worldwide. The group’s 350-strong global team in over 20 countries also closed more than 7,350 advisory, valuation and asset management assignments. Our hotel valuation, brokerage, asset management and consultancy services have helped more hotel investors, owners and operators achieve high returns on their assets than any other real estate advisor in the world.