Diversify
Growth sectors and locations attract capital
Reasons to diversify
Property investment is at a crossroads as investors are exploring growth sectors and locations to keep pace with evolving trends. As the market pivots, growth property sectors are thriving and present opportunities. Living, logistics, life sciences, data centres and self-storage offer a different risk and return profile and are outperforming traditional asset returns. Well-being is a priority. As people return to the office, work patterns are shifting, and offices are revitalising. Investment priorities must be reconsidered as the impact on people, communities and the planet becomes key to every decision.
"For real estate investors, it is advisable to think in scenarios and formulate strategies in order to be prepared for an environment with higher inflation rates and interest rates".
Gregor Strocka, Managing Director, Head Capital Markets Switzerland
End-users drive demand
In our changing world, offices, shops and logistics businesses are opening their doors to employees and customers in a different way, with high demand from the younger population in urban areas.
New sectors attract capital
Residential developments in urban locations have been very popular with investors for years, and competition for high-quality properties is correspondingly fierce. Alternatives in conurbations and small towns, as well as related uses such as student flats and business apartments, are therefore of growing interest for investors.
Regional cities rise in importance
Suburban areas and regional centres have solid demand and low vacancy rates. In addition, rents are often at manageable levels. The growth potential is given and the downside risk is manageable.
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Solutions
Related resources
Snapshot Housing
Overview of the residential market 2023 in Switzerland
Swiss real estate transaction market – Outlook 2023
Results of a representative survey of the most important Swiss real estate investors
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Reshaping strategies
Investments are driven by the experience of those who inhabit the real estate. Investing with a focus on the impact on people, communities, and the planet. Leverage new strategies to capitalize assets and mitigate future risk.
Future proof your real estate
People are seeking to live, work and play in places that have strong sustainability credentials and an exceptional user experience. Leverage new regeneration strategies to create long-term value and future-proof your real estate by driving a positive impact for users and the wider community.
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