Research

Hotel Investment Outlook 2021

Januar 28, 2021
This report shares anticipated investor trends accelerated since the onset of the pandemic

Uncertainty and cautiousness plagued hotel investor interest in 2020 due to the COVID-19 pandemic, however, the global lodging industry is eager to move forward. According to JLL Hotels & Hospitality’s annual Hotel Investment Outlook, the industry’s resilience has shaped new experiences and demand from consumers. It has also introduced a wave of trends that have been accelerated as hotel leaders quickly shifted operations and strategy to navigate through one of the most transformational and economically challenging times in modern history.

The Global Outlook

Hotel liquidity was down more than 60% from 2019 levels, with nearly 50% of all transactions closing within the first three months of the year. Although challenging to navigate through a zero cash-flow environment, lenders were accommodating by granting forbearance agreements where possible.

Private equity groups and institutional investors took advantage of assets that were made available for sale and drove liquidity in 2020 by accounting for 54% of total volume. Approximately 21% of global hotel investments were in resort markets signaling the current investment appeal of less dense markets. Resort investment interest is expected to be a catalyst in driving hotel investment volume upwards of 35% from 2020 levels.

The pandemic will undoubtedly have long-term implications on the industry, over the short-term the following are trends to keep top-of-mind:

  • Private equity groups and high-net-worth individuals will continue to be active investors of hotel assets in 2021

  • The “manchise” structure is on the rise as hotel parent brand companies evolve from traditional management agreements

  • Consumer preferences will drive hotel room redesigns and the acceleration of technology advancements

  • Pressure to prioritize real estate investments grounded in ESG principles will take precedence globally

Read more about these trends and our outlook on the road to recovery for the Hotel Industry in 2021.

Füllen Sie dieses Formular aus, um den Bericht herunterzuladen.

Die Eingabe war fehlerhaft. Bitte versuchen Sie es ein weiteres Mal.

 

PRIVACY NOTICE

Jones Lang LaSalle (JLL) ist gemeinsam mit seinen Tochtergesellschaften und verbundenen Unternehmen ein weltweit führender Anbieter von Dienstleistungen im Bereich Immobilien und Vermögensverwaltung. Der verantwortungsvolle Umgang mit den personenbezogenen Daten, die wir von Ihnen erhalten, ist uns ein wichtiges Anliegen.

Wir sind bestrebt, Ihre personenbezogenen Daten mit angemessener Sicherheit zu schützen und so lange zu speichern, wie wir dies aus legitimen geschäftlichen oder rechtlichen Gründen tun müssen. Danach werden sie auf einem sicherem Weg gelöscht.

Weitere Informationen darüber, wie JLL Ihre personenbezogenen Daten verarbeitet, finden Sie in unserer Datenschutzerklärung.